Event Insights& Guides

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created

I’m slightly embarrassed to say that I only came across the term ‘woke-washing‘ very recently, but as with any new discovery, once I’d heard of it I started seeing it everywhere! So as a quick download on a Friday afternoon, here’s three current tv ads brought to mind:

Content marketing has become a kind of universal answer to any business-related question:

What a thrill it was to have BBC South Today reporting from our Christmas Brunch Spectacular Collaboration with James & Kelly West (ONLE Networking) and Natalia Da Costa (The Athena Network Dorset), and kindly hosted by our friends at Regus Bournemouth!

Few of us are lucky enough to have customers beating our doors down to buy from us. There’s always some kind of a sales journey, a conversion process, objections to be overcome. Recent discussions on the theme of reluctant purchasers have driven home the importance of really ‘getting’ your customers (and not just the reluctant ones) if you want to achieve any kind of long-lasting engagement with them.