Event Insights& Guides
Read industry updates, trade show strategies, marketing optimization, and CRM analytics compiled by exhibitors and expert speakers.
Editorial Board
Our educational newsletters are written by industry veterans who have collectively acquired over £150M+ in pipeline ROI.
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment.
In all likelihood you are exhibiting or attending a tradeshow to collect leads. The hope is that eventually those leads will turn into actual customers, but it won’t happen overnight.
All Show leads are not created equal...at least in the mind of a sales person.
The Center for Exhibition Industry Research found that 80% of Show attendees are looking for new products.
Shows are all about maximizing numbers. The number of people you can interact with. The number of business cards you can collect. The number of quality conversations you can have. It's VITAL to draw in as much traffic to your booth as possible.
Showing 6 of 92 articles